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Is Tesla’s New Price Hike Too Much?

Tesla CEO Elon Musk is tweeting again, and this time he is talking about Tesla’s Full Self-Driving (FSD) feature.  While the feature is far from fully functional, it is expected that we will see it rolled out sometime in the next few years.  Something a little less welcome but no less expected is Musk’s announcement that we will soon see an increase in the Tesla Self-Driving feature’s price starting on November 1st.

Tesla Self-Driving Feature’s Price Increase

In the not so distant past, Musk publicly admitted that the price of the Full Self-Driving option will increase over time, as its value will rise as the technology continues to improve.  The first of these promised increases happened back on May 1st when the price of FSD rose from $5,000 to $6,000.  It seemed only a matter of time before we were hit with another one.

As of Saturday, Musk let us know that another hike was on the horizon.

Starting on November 1st, the cost of FSD will increase another $1,000, taking the total price for the feature from $6,000 to $7,000.

From Autopilot to Self-Driving

These days, new Teslas come with Autopilot as a standard feature, which is essentially an advanced driver assistance system.  It provides drivers with adaptive cruise control as well as lane steering.

Full Self-Driving, on the other hand, is a much more substantial version of Autopilot.  It is Autopilot on steroids.  It includes Smart Summon, which is a driverless parking feature.  It also features Navigate on Autopilot, which is a system that can navigate a car from a highway on-ramp to off-ramp, going as far as to make lane changes and interchanges.  Eventually, it is supposed to provide fully autonomous driving, but it seems likely that such a day is far into the future.

Someday soon we expect to see the FSD recognize and respond to traffic lights and stop signs, though, and even drive automatically on city streets.  An exact release date on these additional improvements has not been set. 

Too Soon?

While on some level it seems natural to expect an increased price for better technology, Tesla might be jumping the gun a bit here.  This will be the second time this year that the electric car manufacturer will increase fees for a feature that is not entirely functional. 

It has been three years since Tesla started charging for the future promise of Full Self-Driving.  Promising that one day Tesla owners will be able to take advantage of a fully autonomous driving experience via its FSD feature is fine, but the tech is just not there yet.  Tesla cars are not self-driving. 

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