If you have spent any time on the internet lately, you are bound to have heard something about the new Avengers: Endgame movie. The ads are everywhere, people are talking about going to see the movie, discussing spoilers, and everything else that comes along with a new blockbuster. There has even been a bit of talk about the Audi e-tron GT and its presence in Avengers: Endgame.
If you are sensitive about spoilers, then the title of this article is already sort of one. Sorry. If you do not want to hear any more, you may want to stop reading right now. But if you are okay with the tiniest of spoilers, then by all means, keep going.
The Audi e-tron GT in Avengers: Endgame
So the Audi e-tron GT is featured in the movie, an obvious marketing push for the upcoming electric car (it is not slated to be released until 2020). It seems a little strange that they are using a pre-production model like the e-tron GT rather than the e-tron SUV which is on the cusp of release in the U.S., but they are the ones paying for product placement, so it is their choice to make.
Anyway. Tony Stark, being Tony, drives the futuristic car practically to the doorstep of the Avengers headquarters, its tires squealing and engine roaring–
…Wait. Engine roaring?
If you have seen the scene, you may have been jerked out of the movie at that moment, because the racket that it made is just not right. The Audi e-tron GT is an electric car, and without a combustion engine to make the distinctive sounds of a roaring engine, electric cars simply do not make any sounds like that. In fact, they are all mostly silent, at least in terms of normal engine noises.
But the car in Avengers: Endgame makes what almost seems to be the sound of a combustion engine, like one hears in every other action movie, an engine rumble that grows in volume as the car accelerates and dies down again as it decelerates. Sure, it is not quite the same as a combustion engine, but it is close enough to warrant a little confusion. At least initially.
Concerned, several electric car bloggers reached out to Audi for an explanation.
“Audi experts developed a digitally-generated sound for the car,” said an Audi spokesperson in their response. “This sound was then further developed together with the sound experts from the filmmakers in order to fit perfectly into the scene.
“As well as teasing the series production version of the e-tron GT in the movie, Audi is also teasing the topic of sound for its up-coming electric cars,” wrote Audi. “In the near future, regulations will require that electric cars make a sound in many markets around the world.”
So it sounds like Audi purposefully created the audio for the car, and it was not Marvel just slapping engine sounds over the scene to cover for the lack thereof. There is no mistake that the familiar rumbling of an engine adds to the overall effect of the scene, and the average moviegoer likely paid the subtle differences no mind. Honestly, it might be too subtle– folks may not even realize that they are looking at an electric car. But again, this was Audi’s choice to make.
Sure, this will probably not be the exact sound that the Audi e-tron will make once it hits production, and maybe it was a little exaggerated for the sake of entertainment, but it is 100% approved by Audi itself.
If the day comes when electric cars are required to make some sort of sound, maybe someday we will hear this familiar engine rumble when an Audi e-tron GT zooms by us on the highway.
Or it might just be Tony Stark, off to save the world again.