It was not all that long ago that moviegoers found themselves looking at the all-electric Audi e-tron GT in the newest Avengers film. Eager to keep the momentum going, it looks like Audi will also be showing off the e-tron GT in the upcoming Spiderman: Far From Home movie coming to theaters on July 2nd.
Audi e-tron GT to Appear in Spiderman Movie
Product placement is a great way for many companies to get their brand out in the public eye, and automakers often take advantage of this medium to advertise their cars. Audi, however, is a rarity, since it is one of the only automobile manufacturers who seriously invests in advertising electric vehicles. Since superhero movies are a great place to show off tech like these upcoming electric cars, it looks like Audi is ready to take full advantage of the situation by pairing up with Sony Pictures Entertainment for the next Spiderman movie.
“Audi vehicle placement in “Spider-Man: Far From Home” includes the all-electric Audi e-tron and the all-new Audi A7 and Audi Q8. Audi vehicles will also make an appearance at the “Spider-Man: Far From Home” Hollywood premiere this summer,” said Audi in a recent press release.
“Science Fair” Short Film
Not only that, but Audi has also produced a short film called “Science Fair”, which features Peter Parker (Tom Holland), his best friend Ned (Jacob Batalon), and the Audi e-tron GT concept car. Arriving at a science fair with a modest 10-kilowatt electric motor, the two young men find their competition showing off impressive projects featuring smoke and lasers, which leaves them feeling a bit insecure.
I will not spoil too much, but eventually Parker manages to get his hands on the Audi e-tron GT concept car and things take a turn for the better for the young scientists. It is a fun little film, though the storyline does not make a whole lot of sense. Since when can you bring a car to a science fair to use as your own project?
Why Advertise the e-tron GT?
It will be exciting to be able to see the Audi e-tron GT showcased again, but at the same time, why? The e-tron GT is without a doubt eye candy, but it is not slated to be delivered until early 2021. Audi is already delivering its e-tron SUVs around the world. Why not advertise the car you are currently selling, Audi, instead of one that people cannot even reserve yet?